Looking to expand? Interested in exporting and exploring new markets but unsure where to start? Already export but now want to look at new opportunities? Is export right for your company? What are the pitfalls? How do you identify the priority country/countries to attack? What is the potential? Barriers to entry? Regulation and approvals required? How will you enter the market? What is the right marketing approach? The best route to market? How much will it cost vs the returns? Timescales? How will you ship goods or supply services? Customs and legal requirements? Local ways to do business? How do you overcome language issues? Do you have the internal resources or do you need outside support? Etc. Etc. Etc. Exporting can undoubtedly open a world of opportunities for your business, but it is not straightforward.